As we have fun Microsoft’s fiftieth anniversary, our annual State of the Spouse Ecosystem second is a brilliant alternative to mirror at the fantastic adventure we’ve shared with our companions, staff and shoppers. In combination, we’ve harnessed generation as a drive for excellent, reworking industries and communities. From our early days of revolutionizing non-public computing to main the best way in cloud innovation and now AI, our shared milestones spotlight the ability of collaboration and reinvention.
Fifty years in the past, Microsoft began with a daring concept: the conclusion that generation may just exchange the arena. Because of the most important associate ecosystem within the business, numbering 500,000 and rising, that imaginative and prescient was a fact, and I do know we’re simply getting began. From the early days of distributing Home windows PCs and Workplace to now handing over AI transformation methods that resolve essentially the most complicated buyer demanding situations, our skill to stick at the leading edge of innovation as generation evolves is a testomony to our tradition of continuing reinvention.
In keeping with IDC, for each $1 of Microsoft earnings, products and services companions earn $8.45, and tool companions earn $10.93. This underscores the immense alternative to be had to companions of every kind. As we stay up for the longer term, we all know that generative AI (GenAI) is forecast to develop exponentially sooner than the whole IT marketplace. Companions producing no less than 25% in their Microsoft-related earnings from AI can be expecting upper margins and earnings expansion, unlocking much more doable for transformation and luck.*
Microsoft has at all times been a partner-led corporate. Our companions are core to our heritage and our long run. Their innovation and collaboration have pushed actual transformation and buyer luck and can proceed to form the way forward for industries world wide. As we commemorate this historical second, I need to take the chance to mention Thank You to our companions for being in this fantastic adventure with us.
Listed below are only some tactics you’ll sign up for us to have fun this milestone:
- Watch this video from Judson Althoff, Government Vice President and Leader Business Officer, Microsoft.
- Sign up for the Microsoft AI Talents Fest for fifty days of studying and discovery beginning April 8! Acquire talents that can empower you and your staff to construct cutting edge AI answers with Microsoft’s apps and products and services.
“For many years, Intel’s partnership with Microsoft has sparked innovation and delivered cost to our shoppers. In combination, we’ve revolutionized industries and established new benchmarks for excellence. We look ahead to participating for the following 50 years — and past.”
— Jim Johnson, Senior Vice President, Consumer Computing Team, Intel
Making ready for the longer term with the Microsoft AI Cloud Spouse Program (MAICPP)
Microsoft succeeds when our companions be successful. MAICPP has advanced to permit companions international to ship buyer results throughout each business, from small companies to the most important enterprises. Our program is designed to offer our companions with essentially the most related equipment and assets they want to thrive in a all of a sudden converting marketplace, and it serves as the house for all associate varieties.
“As a proud Microsoft alum, I’ve noticed firsthand how our collaboration has advanced to force significant exchange for companies throughout industries. From technique via engineering and implementation, PwC and Microsoft force innovation and ship actual trade results for shoppers international.”
— Stephanie Mosticchio, Foremost, US and International Microsoft Alliance Chief, PwC
Thru MAICPP, all companions can get entry to up to date advantages applications designed to boost up expansion and meet explicit trade wishes. Device building firms are inspired to discover ISV Luck, a pathway providing further advantages to enlarge building functions and shorten time to marketplace. Whether or not development, publishing or rising gross sales, companions can leverage centered provides to get the beef up they want.
“As somebody who has led international partnerships at a number of of the arena’s main generation firms, I’m inspired by way of how Microsoft has leaned in with their associate ecosystem and brought a management place in cloud computing and AI. We, at Snowflake, are excited to proceed to beef up our partnership within the future years, and we look ahead to collectively riding buyer luck within the age of endeavor AI. Congratulations!
— Tyler Prince, Senior Vice President of International Alliances & Channels, Snowflake
Relying on trade targets, companions would possibly pursue a Answers Spouse designation or specialization, either one of which give adapted advantages to assist differentiate their trade in a aggressive marketplace. Reaching a designation unlocks treasured go-to-market assets, gross sales beef up, new incentives and product advantages to assist enlarge buyer succeed in, sharpen talents and force expansion. For tool building firms, turning into a Answers Spouse** with qualified tool*** additional complements marketplace presence by way of validating tool functions in high-demand spaces.
“Having labored along each CEO of Microsoft in my occupation, I want to for my part congratulate Microsoft for its 50 bizarre years of riding relentless innovation.”
“Lenovo is proud to be a big a part of this superb adventure with Microsoft and we’re dedicated to this partnership for plenty of extra many years to come back.”
— Yuanqing Yang, Chairman and Leader Government Officer, Lenovo
For companions protecting an Azure designation or Azure specialization, further incentives are to be had via Azure Migrate and Modernize and Azure Innovate — each underpinned by way of Azure Necessities. With complete assets, intensive protection throughout situations and adapted incentives in a single easy-to-navigate hub, Azure companions can higher beef up shoppers from migration to innovation. Be informed extra in What’s new for Azure partner-led choices: ISV Luck and specialization updates.
Our program provides advantages for companions aligned to their expansion degree and throughout all buyer segments. We have now not too long ago made the method of acquiring an Azure Answers Spouse designation extra aligned to our companions who focus on running with small and midsize shoppers. We also are increasing get entry to to Azure Migrate and Modernize and Azure Innovate incentives for SMB pathways. Learn extra concerning the SMB trail to Azure Answers Spouse designations.
Cloud Resolution Supplier is our associate hero movement for small and medium enterprises
In November at Microsoft Ignite, we highlighted the $661 billion overall addressable marketplace (TAM) alternative for SME&C in FY25 and past. Cloud Resolution Supplier (CSP) companions are the depended on advisors who serve those shoppers and boost up their AI transformation with the value-added products and services and answers that create actual trade affect. CSP is our hero movement that permits the ones companions to force this trade transformation.
“Our Microsoft partnership has advanced to satisfy the desires of our trade and our companions. In combination we’ve been in a position to beef up our companions to ship true answer and worth promoting, leveraging the powerful assets to be had via Microsoft AI Cloud Spouse Program and benefitting from the wealthy incentives. It has enabled us to force innovation and ship remarkable studies for our companions via our ArrowSphere platform and broader enablement techniques to make sure they’re empowered to ship actual buyer results. In combination, we’re enabling the channel to ship answers that ship actual affect for patrons world wide.”
— Brendan Murphy, International Director, Public Cloud, Arrow Electronics
We try to offer CSP companions with the skilling, functions and investments to make this chance a fact. Thus far in FY25, we now have:
- centered our incentives to obviously align to our 5 strategic priorities — Copilot on each instrument throughout each function, AI design wins with each buyer, securing the cyber basis of each buyer, a focal point on migrations and Microsoft 365 execution
- devoted 70% of our overall incentive spend to companions that serve the Small, Medium Enterprises and Channel (SME&C) phase
- offered a sequence of latest promos, together with a new-to-Microsoft 365 E5 be offering to permit CSP companions to win new shoppers
Increasing our portfolio of CSP provides and functions is an ongoing precedence. We percentage updates as they develop into to be had.
Taking pictures {the marketplace} alternative
As shoppers increasingly more centralize their answer procurement, marketplaces have develop into the most well liked purchasing platform. For tool firms, adopting cloud marketplaces hurries up deal closure and will increase deal sizes. Serving as an international B2B trade engine, our market empowers Microsoft companions to offer answers to shoppers international. It provides quite a lot of gross sales fashions: virtual direct, via companions or with Microsoft — offering flexibility to align with how shoppers need to purchase and the way companions need to promote. Be informed extra on this fresh weblog.
Unlocking luck via skilling and occasions
The velocity of generation innovation calls for steady studying. To beef up this, we provide our companions quite a few skilling alternatives, akin to our common in-person Microsoft AI Spouse Coaching Days, designed to assist companions expand each technical and gross sales functions.
We also are streamlining and simplifying our skilling portals via tasks like Microsoft Gross sales Titan (recently in non-public preview for CSP Boost up companions and to be had for all companions in summer season 2025), a program adapted to equip gross sales pros with in-depth wisdom of Microsoft Risk Coverage SKUs, empowering them to place themselves as business leaders. Uncover those and different skilling alternatives.
Taking a look forward, we invite our companions to sign up for us at Microsoft Construct, happening Would possibly 19–22, 2025. This flagship tournament provides an unique alternative to discover the newest developments in AI, learn to paintings smarter and lift your tasks. Hook up with friends, business professionals and Microsoft management whilst diving into the code and inventions that can form the longer term.
“Schneider Electrical and Microsoft were pushed by way of a shared imaginative and prescient of an international this is extra electrical and virtual. We’re delighted to have fun Microsoft’s fiftieth anniversary and excited to proceed pioneering cutting edge answers in combination, harnessing the transformative energy of AI, pushing the bounds of what’s imaginable for our shoppers and shaping a sustainable long run for generations to come.”
— Frédéric Godemel, Government Vice President, Power Control, Schneider Electrical
Taking a look ahead – the following 50 years
As we have fun this exceptional milestone, we stay fascinated with and constructive for the longer term. We proceed to innovate, collaborate and empower our companions to thrive within the technology of AI and past. The previous 50 years were outlined by way of shared luck, and this may increasingly proceed for our long run. In combination, we will be able to release new alternatives, force transformation and form the way forward for generation.
All through this adventure, tales of innovation have impressed us. A couple of examples of ways companions are celebrating our fiftieth anniversary are incorporated on this weblog. See the entire record of associate quotes at the Microsoft 50th Anniversary birthday celebration website online.
Thanks for being an integral a part of our tale. We will’t wait to look what we’ll accomplish in combination subsequent!
*IDC: Microsoft Companions: Using Financial Price and AI Adulthood
**“Answers Spouse” refers to an organization that may be a member of the Microsoft AI Cloud Spouse Program and would possibly be offering tool, products and services, and/or answers to shoppers. Connection with “Answers Spouse” in any content material, fabrics, assets, internet houses, and so forth. and any related designation will have to be now not interpreted as an be offering, endorsement, ensure, evidence of effectiveness or capability, a dedication or another form of illustration or guaranty at the a part of Microsoft. All choices referring to and associated with what you are promoting wishes together with however now not restricted to methods, answers, associate variety, implementation, and so forth. relaxation only with what you are promoting.
***A certification is (A) explicit to the answer’s interoperability with Microsoft merchandise and (B) in keeping with self-attestation by way of the answer proprietor. Answers are most effective qualified as of the date the answer is reviewed. Resolution capability and capacity are managed by way of the answer proprietor and is also topic to modify. The inclusion of an answer in market and this sort of designations will have to now not be interpreted as an be offering, endorsement, ensure, evidence of effectiveness or capability, a dedication or another form of illustration or guaranty at the a part of Microsoft. All choices pertaining and associated with what you are promoting wishes together with however now not restricted to methods, answers, associate variety, implementation, and so forth. relaxation only with what you are promoting.
