A viral clip from america Open has was a public-relations disaster for a Polish businessman. Piotr Szczerek, connected to paving producer Drogbruk, was once filmed taking a signed cap that tennis participant Kamil Majchrzak was once handing to a tender fan named Brock after a second-round win. The video unfold swiftly throughout social media and brought about a wave of unfavorable critiques concentrated on Szczerek’s corporate.
America Open video that sparked anger
Pictures presentations Majchrzak achieving towards Brock together with his cap when an grownup subsequent to the boy grabs it and places it in a bag. Brock seems dissatisfied as the instant unfolds. Majchrzak didn’t see the incident in actual time, however after the clip went viral he used social media to seek out the boy and later met him and proficient a substitute cap.
Social Media Turns In opposition to Polish CEO Piotr Szczrek
The clip drew well-liked grievance throughout X, TikTok, and Instagram, with many customers calling the act shameless and sharing edited variations that amplified the backlash. Protection by means of world shops recognized the person as Piotr Szczerek and famous his ties to Drogbruk.
Evaluation-bombing hits Drogbruk
The debate briefly spilled over into Piotr Szczerek’s skilled lifestyles. Drogbruk’s listings have been flooded with one-star critiques on platforms akin to GoWork and Trustpilot, many posted by means of individuals who mentioned they weren’t shoppers however sought after to sign in disapproval. Scores moved sharply downward in a question of hours.
Who’s Piotr Szczrek
Polish and world stories describe Piotr Szczerek as a rich businessman tied to Drogbruk. Earlier than the incident he was once in large part unknown outdoor Poland, however the video introduced world consideration.
Silence from the CEO and corporate
As of e-newsletter, no verified remark has been issued by means of both Szczerek or Drogbruk. Posts purporting to cite him have circulated, however their authenticity stays unconfirmed.
Classes in popularity control
The episode presentations how a private selection in a public environment can harm a qualified logo. A unmarried video catalyzed outrage, memes, and calls to boycott, then spilled into review-bombing that affected the corporate’s on-line footprint.
What occurs subsequent
Majchrzak’s outreach ensured Brock gained a cap, however consideration stays on how Piotr Szczerek and Drogbruk reply. Communications mavens say a suggested apology and direct outreach frequently assist in crises like this. And not using a reaction, the unfavorable cycle is prone to proceed because the clip helps to keep circulating. One post-match second at america Open became Piotr Szczerek right into a viral villain and dragged his corporate into an internet hurricane. Till there’s a transparent remark or motion from him or Drogbruk, the grievance is not going to vanish.